In this blog as part of the Future Of… series, David Shadwell Accounts and Business Support Partner outlines how organisations can build resilience during tough times.
Businesses that are agile, flexible and opportunistic can thrive in a world of uncertainty. A truly resilient organisation has an ability to turn a crisis into a source of strategic opportunity.
Given we are now in a new normal, there are likely to be some key areas of opportunity critical for future success, digital, transformation, organisation, resilience and sustainability. Businesses must act faster than ever, creating cultural shifts required to enable truly digital organisations.
Leaders have to make high stake decisions fast to ensure the resilience of their operations as shifts in the market have happened and the importance of good, accessible data has never been higher. If we think about a resilient business as one that has, and is able to get, a good awareness of the current situation, understands its core vulnerabilities and has the capacity to adapt in a complex and dynamic environment, then it’s easy to see why good, accessible data is so important.
Even where a business model cannot change significantly, and therefore the business cannot pivot to any great extent, a digital business model can often provide a great customer experience earlier. The ability to gather large amounts of customer data then provides a platform to learn more about what customers really want, so you can continue to improve the experience. A great digital experience creates significant customer loyalty, which is hard to break, putting up barriers for any competition arriving later to the party.
Effective management of risk is the key to an organisation realising this full potential, creating competitive advantage and protecting shareholder value. The change management around this hinges on exciting the organisation about the change and empowering them to do things differently. If you would like to speak with David Shadwell please contact him today on email@example.com or call 0131 558 5800.
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